Energy Pricing

Fighting the Dark Arts of Energy Pricing: How Strategy Beats Sorcery

A Thought Article by LDS Consulting

Once upon a grid, there was a world where energy bills arrived like howlers—loud, unwelcome, and impossible to ignore.

In this world, most people accepted the system as mysterious and uncontrollable. A place where prices changed without reason, and energy flowed invisibly, billed long after it was consumed. But not everyone accepted the rules of the old world.

A small band of specialists—trained in the modern arts of energy orchestration—had a different plan.

They weren’t wizards. They were analysts, engineers, and advisors. But what they lacked in wands, they made up for in data, sensors, and automation. Their secret weapon? A central intelligence that brought it all together.

The Software.

Like a magical map that sees all, this open-source platform allowed them to:

Predict energy prices and solar generation

Shift loads from peak to off-peak

Store energy when it was cheap, and export it when it was valuable

Heat homes with precision

And cut the cost of living, quietly and efficiently

Their tools were smart meters, solar panels, and batteries—but the real power was in orchestration.

With enough coordination, they reduced energy costs to levels not seen since the early 2000s. Some clients paid just 3p per kWh—at a time when the standard market charged nearly 10× that.

But cost was only one head of the beast.

The other was carbon.

Every kWh saved at home meant fewer emissions from centralised fossil-fired power stations. Every watt exported from a clean rooftop solar system replaced a dirty watt from the grid. The orchestration didn’t just cut bills—it chipped away at the climate crisis.

Enter the Wand of AI.

Not a dusty spellbook or a crystal ball—but something more powerful:

This wasn’t magic—it was machine learning. With this wand in hand, their homes and buildings could predict, react, and adapt.

It learned when the sun was strongest.

It knew when electricity was cheapest.

It anticipated when a heat pump would be needed—or when a battery should hold back to maximise export revenue.

Guided by a central mind—the software—the Wand of AI didn’t just react. It orchestrated.

In the hands of the trained, it turned an ordinary energy setup into a finely-tuned orchestra of savings, sustainability, and smarts.

LDS Consulting was born to help others do the same—not with mystery, but with clarity. Not with guesswork, but with guidance. We don’t sell hardware. We help people orchestrate what they already have, or make the most of what they’re about to install.

We believe the age of passive energy use is over. And if the energy companies still want to play chess in the dark, we’ll play with a spotlight.

Let’s bring the magic into the open—facing down the dual-headed demon of cost and carbon with a smarter wand